COLLEGE PROJECT
This is another college project. For my Branding and Corporate Design / Graphic Design Unit I decided to rebrand the ETC. The ETC stands for the European Travel Commission and they, in short, are the travel board for Europe and represent their member countries individual National Tourist Organisations. The first thing I did after deciding on them as my client is rename them to Destination Europe - after one of their campaigns.
Initial 8 Graphic and Logo Design samples
My colour scheme for this project and an example
15 Initial Logo Samples
Design 1
Design 2
Design 3
Design 4
Design 5
Design 6
Design 7
Design 8
Design 9
Design 10
Design 11
Design 12
Design 13
Design 14
After presenting these designs to my "client" they selected design number 11 (bottom left) as their favourite. This is the design I will take further and experiment with more.
Below are development pieces and a proof of concept. The idea is that depending on the location the organisation is advertising they can change the pattern behind their logo on those materials.
An Icelandic Pattern
An Italian Pattern
Then I experimented one last time with the different Destination typography on both the primary logo and the secondary all black version. After deciding on the second typography choice I then made some more adjustments to the logo to improve how the text sat.
Primary Typography 1
Primary Typography 2
Secondary Typography 1
Secondary Typography 2
My final logo for Destination Europe.
Email Icon
Pointer Icon
Phone Icon
Business Card Cover
Business Card
After finalising my logo I produced some different materials that it would be used on, such as a business card and letterhead. I also created icons for these to add to their overall personalised aesthetic these are purposely uneven and odd to again add to that aesthetic. I decided to use angles in the supporting materials to differentiate from the curves and swirls found within the logo.
I used preexisting materials as a base line for these and took the basic design principles to apply to Destination Europe.
NOTE: These are actual size so business cards may seem pixelated.
A basic concept of the corporate website - based off of the current ETC website.
These are my final four poster designs. I decided to keep it simplistic with simplified line art for each location, and kept the same colour scheme as found on the logo. These are designed to work separately but also as a set together and a set with a A1 map (which will be the blue).
The Little Mermaid - located Copenhagen, Denmark.
Hallgrimskirkja - located in Reykjavík, Iceland.
Brandenburg Gate - located in Berlin, Germany.
Museum Aan De Stroom - located in Antwerp, Belgium.
My final map illustration, containing 7 individual illustrations of different sites within Europe. I changed my plan from 10 different illustrations as I didn't want to cramp the piece.
