This is another college project. For my Branding and Corporate Design / Graphic Design Unit I decided to rebrand the ETC. The ETC stands for the European Travel Commission and they, in short, are the travel board for Europe and represent their member countries individual National Tourist Organisations. The first thing I did after deciding on them as my client is rename them to Destination Europe - after one of their campaigns.
15 Initial Logo Samples
After presenting these designs to my "client" they selected design number 11 (bottom left) as their favourite. This is the design I will take further and experiment with more.
Below are development pieces and a proof of concept. The idea is that depending on the location the organisation is advertising they can change the pattern behind their logo on those materials.
Then I experimented one last time with the different Destination typography on both the primary logo and the secondary all black version. After deciding on the second typography choice I then made some more adjustments to the logo to improve how the text sat.
After finalising my logo I produced some different materials that it would be used on, such as a business card and letterhead. I also created icons for these to add to their overall personalised aesthetic these are purposely uneven and odd to again add to that aesthetic. I decided to use angles in the supporting materials to differentiate from the curves and swirls found within the logo.
I used preexisting materials as a base line for these and took the basic design principles to apply to Destination Europe.
NOTE: These are actual size so business cards may seem pixelated.
These are my final four poster designs. I decided to keep it simplistic with simplified line art for each location, and kept the same colour scheme as found on the logo. These are designed to work separately but also as a set together and a set with a A1 map (which will be the blue).