Safer Cornwall Campaign
We know the signs, we just don’t want to talk about them.
Do Not Ignore The Signs aims to break the taboo of unhealthy relationships by getting friends talking. Developed after in-person research with students, the campaign has since gone live four separate times across different campuses within Cornwall, including the two university campuses. Through development and careful selection of materials, the campaign is now available to rent for institutions across the country from https://www.falmouth.ac.uk/research/projects/be-good-agency/healthy-relationships-resources
Our community and our friends are our support network. So lets talk.
Road Signs
The primary audience (college students) are just beginning to learn to drive, so utilising the road sign imagery not only gave them something to relate to but also road signs indoors stand out from a bog standard poster. Both life-size versions and table-top versions meant that no mater where you went, there was a sign in front of you.
QR Code, Quiz and Resources
After developing the campaign from the first run, changes were made to both the Material and QR code. These changes allow the signs to be rented nationally, and the new Dynamic QR code allows for different institutions to tailor the link destination to their specific support.Support
As well as the signs, Posters showcasing all ten signs were placed all over campus. Digital posters created for sign-in stations and screens. Social media content created to promote the campaign.Animations
Alongside the variety of pieces laid out above, I worked with an animator to produce six different animations that tell the story of friends seeing the signs that you might not.Overall this campaign was my first foray into professional work and the outcome has been something that I will continue to be proud of. From this campaign I have worked on two others, meaning in total I have produced work in some aspect for Primary, Secondary and College / University aged students.
Do Not Ignore the Signs © 2023 by Safer Cornwall in partnership with Falmouth University (Theo Nicholas Gaimster) is licensed under CC BY-NC-SA 4.0