Safer Cornwall Campaign
We know the signs, we just don’t want to talk about them.
Do Not Ignore The Signs aims to break the taboo of unhealthy relationships by getting friends talking. Developed after in-person research with students, the campaign has since gone live four separate times across different campuses within Cornwall, including the two university campuses.
Our community and our friends are our support network. So lets talk.
Road Signs
The primary execution of this campaign was 3D road signs. Overall there were ten signs, illustrating the ten most common behaviours, and these came in two sizes: an almost life size stand alone sign and a smaller table talker size.
QR Code, Quiz and Resources
Each sign features a dynanmic QR code with a link to online resources that can be tailored to the institution's own services.Support
Additional posters, TV screen slides, and social media posts were created and shared.If you want to read more detail about this campaign click here for a full project overview.
Do Not Ignore the Signs © 2023 by Safer Cornwall in partnership with Falmouth University (Theo Nicholas Gaimster) is licensed under CC BY-NC-SA 4.0