MAGGI
THE BLIND CHEF
UNI PROJECT
[ent. Maggi. An international spices brand with a high customer base in Eastern and Latin cultures.]
Story: Promote diversity through food and local multi-cultural grocery stores.
Insight: A YouTube cooking show, partnered with Bon Appétit.
Journey: The Blind Chef. A show where families agree on a multi-course meal (using Maggi products) but each person blindly decides what element they're going to cook.
[The Blind Chef]
You might decide to make a whole roast with pie for dessert, but all you end up with is three sets of roasties and a couple carrots.
Maggi's logo.
The Blind Chef's Logo
Ideally would be filmed on a set, featuring the family all at once.
The Blind Chef Titlecard, is also used as a billboard ad.
A print ad featuring the bland boring dish verses the dish with Maggi seasoning.
Another version of the boring verses flavourful print..
The social media pages interacting, promoting the show.
The print in situ.
Billboard in situ.
We decided to go with Bon Appétit as our media partner. They already have a very popular YouTube channel and the we think the show could fit with their current audience, Please forgive the wigs and costumes in our trailer for the show, we couldn't get enough people to film when we needed to so we did it all ourselves.
Bacon and Pea Risotto
Bread Rolls
Potato and Leek Soup
Carrot and Coriander Soup
Mediterranean Veg
Rice Pudding with Jam
A Timelapse of the process to create one of the pieces
For this brief we were encouraged to partner with other courses, such as commercial photography, to make sure you can "eat with your eyes". We decided to go a different route to the obvious photography, we went illustration. Honestly I love my illustrations and don't think we would've got the right result had we gone with the illustrator.
Dave and Meredith cooking.
The sisters participating in the Mamma Mia sound.
The final major piece to this campaign, TikTok. The family each week would create on trend and different TikTok's introducing themselves. These are just samples, the real ones would have better quality,
When Grandma forgets her pills ... 😱
Meet the Coles
[Part of the B.I.T. Creative portfolio of work.]
B.I.T. Creative is a collective me and two of my classmates formed for a semester of group work in our second year. Totalling five briefs, across multiple modules, we created a range of vastly different and interesting work.
See what they're doing below:
🔥Becca Nason - @beccas_creative_
🔥 Izi Middleton - @izi.advertising
