THE BLIND CHEF
[ent. Maggi. An international spices brand with a high customer base in Eastern and Latin cultures.]
Story: Promote diversity through food and local multi-cultural grocery stores.
Insight: A YouTube cooking show, partnered with Bon Appétit.
Journey: The Blind Chef. A show where families agree on a multi-course meal (using Maggi products) but each person blindly decides what element they're going to cook.
[The Blind Chef]
You might decide to make a whole roast with pie for dessert, but all you end up with is three sets of roasties and a couple carrots.
Ideally would be filmed on a set, featuring the family all at once.
We decided to go with Bon Appétit as our media partner. They already have a very popular YouTube channel and the we think the show could fit with their current audience, Please forgive the wigs and costumes in our trailer for the show, we couldn't get enough people to film when we needed to so we did it all ourselves.
For this brief we were encouraged to partner with other courses, such as commercial photography, to make sure you can "eat with your eyes". We decided to go a different route to the obvious photography, we went illustration. Honestly I love my illustrations and don't think we would've got the right result had we gone with the illustrator.
The final major piece to this campaign, TikTok. The family each week would create on trend and different TikTok's introducing themselves. These are just samples, the real ones would have better quality,
[Part of the B.I.T. Creative portfolio of work.]
B.I.T. Creative is a collective me and two of my classmates formed for a semester of group work in our second year. Totalling five briefs, across multiple modules, we created a range of vastly different and interesting work.
See what they're doing below:
🔥Becca Nason - @beccas_creative_
🔥 Izi Middleton - @izi.advertising