(they / them)
A certificate in Professional Marketing from the Chartered Institute of Marketing (graded at a Distinction)
A Bachelors of Art (Hons) in Creative Advertising from Falmouth University
Why is this work important?
Within Cornwall I’ve already begun making a difference. Producing campaigns with striking imagery utilising everyday objects a way to encourage discussion around unhealthy relationships. Other works I have produced centre around LGBTQ+ issues such as ending the use of homophobic language through provocation and disgust or reimagining a gender-neutral shopping experience. Provocation and performance are words that have been used to describe my work and accurately resonate with the material I enjoy producing.
At the start of my Postgraduate Masters in Communication Design, I set myself a manifesto:
“Just f*ck it up”
Each time I look at a brief, I try garner a deeper understanding of what it is actually asking. The problem on the surface, doesn’t always directly mirror the tension bubbling away beneath. This tension, pain point, or problem is where my work comes in. By talking to the audience, getting to know people’s truths, their pain becomes transparent. Maybe it is seeing their friends stuck in an unhealthy relationship and not being able to speak up (like my four times ran campaign “Do Not Ignore The Signs”) or not being able to shop or dress the way they want to out of financial risk and fear of judgement (such as my MA project “Fluidity”). In the end, my work aims to make a difference. To help improve someone’s life, and develop deeper connections and empathy within ourselves and others.
In short: my work aims to change.