(they / them)
Why is this work important?
Within Cornwall I’ve already begun making a difference. Producing campaigns with striking imagery utilising everyday objects a way to encourage discussion around unhealthy relationships. Other works I have produced centre around LGBTQ+ issues such as ending the use of homophobic language through provocation and disgust or reimagining a gender-neutral shopping experience. Provocation and performance are words that have been used to describe my work and accurately resonate with the material I enjoy producing.
At the start of my Postgraduate Masters in Communication Design, I set myself a manifesto:
“Just f*ck it up”
After spending three years getting my Bachelors in Creative Advertising, I wanted to have fun, play around and take everything a little less serious. Throughout university I have worked on freelance creative projects as well as various demanding jobs, so it was important to remind myself to let go a little and mess around. Perfection is no longer something I strive for. Instead, work true to myself is the goal.
Each time I look at a brief, I try garner a deeper understanding of what it is actually asking. The problem on the surface, doesn’t always directly mirror the tension bubbling away beneath. This tension, pain point, or problem is where my work comes in. By talking to the audience, getting to know people’s truths, their pain becomes transparent. Maybe it is seeing their friends stuck in an unhealthy relationship and not being able to speak up (like my four times ran campaign “Do Not Ignore The Signs”) or not being able to shop or dress the way they want to out of financial risk and fear of judgement (such as my MA project “fluidity). In the end, my work aims to make a difference. To help improve someone’s life, and develop deeper connections and empathy with ourselves or others.
My work aims to change.