This brief was to sell milk as a post workout sports drink. A big ask for a glass of milk.
All product names, logos, and brands are property of their owners. All company, product and service names used on this page are for educational purposes only. Use of these names, logos, and brands does not imply endorsement.
Lets make this short and sweet:
Milk always has missing people on the side on TV,
Missing people = true crime,
true crime podcast,
people listen to podcasts and music when they work out,
Put all that together and you get our campaign entitled "Milking the Truth" a podcast all about sports crime.
To support this campaign all we needed to do was get the word out. Most people already buy what we are selling, so why not sell it on our own product, especially when its one people look at every morning?