UNI MODULE
This brief was to sell milk as a post workout sports drink. A big ask for a glass of milk.
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Lets make this short and sweet:
Milk always has missing people on the side on TV,
Missing people = true crime,
true crime podcast,
people listen to podcasts and music when they work out,

Put all that together and you get our campaign entitled "Milking the Truth" a podcast all about sports crime.
The Spotify page
The Spotify page
The podcast logo
The podcast logo
Spotify in situ
Spotify in situ
To support this campaign all we needed to do was get the word out. Most people already buy what we are selling, so why not sell it on our own product, especially when its one people look at every morning?
Big Milk Wanted Poster
Big Milk Wanted Poster
Big Milk on the carton
Big Milk on the carton
Lance Armstrong Wanted Poser
Lance Armstrong Wanted Poser

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