DUOLINGO MATHS
Where You Duo?
D&AD SUBMISSION
[Connect the digital space with the IRL space and get those 45+ getting into the habit of daily maths lessons]
Story: Create new habits and engage an older audience with new technology.
Insight: Show us where you do your daily maths lesson.
Journey: Points for Pints... free food and drinks at local independent businesses in exchange for your recurring habit.
See the pitch video below.
In collaboration with Becca Nason.
See what they're doing below:
