PEDIGREE
The PawStation
UNI PROJECT
[Engage and connect with new pet owners, post-pandemic. Using new technology and different media for Pedigree a giant international pet brand.]
What was our solution to this?
The PawStation.
An interactive platform utilising childhood nostalgia, where you can create, play with, and take care of a virtual dog. You can play new takes on traditional and beloved games such as PacPup (PacMan) and Treatris (I think you can guess this one).
PEDIGREE Pre-Existing Logo. We decided to use the red PEDIGREE rosette logo as it is the most common globally.
The PawStation Logo
New streamlined international PEDIGREE website.
The PawStation section of the new PEDIGREE website.
An app version of the PawStation
The customisation available in the PawStation
An arcade machine placed outside in a variety of parks and popular dog walking routes to drum up interest and intrigue.
New streamlined international social media with the red rosette logo.
The PawStation
The whole campaign is based around giving you interaction with a pet when you can't (think commute) whilst also streamlining and modernising the vast PEDIGREE brand, bringing everything under one umbrella. One website, one instagram, one consistent social media team.
Part of the B.I.T. Creative portfolio of work.
B.I.T. Creative is a collective me and two of my classmates formed for a semester of group work in our second year. Totalling five briefs, across multiple modules, we created a range of vastly different and interesting work.
See what they're doing below:
🔥Becca Nason - @beccas_creative_
🔥 Izi Middleton - @izi.advertising
